Dave's Adventures in Business Intelligence

SAP had some fun on the BI 4.0 launch in New York last February. For years SAP along with other vendors have been touting their ability to import and analyze external data from various social media sources. Two SAP presenters at the launch event took a vote via Twitter as to which tie would meet the “Scissors of Destiny” at the end of the session. (Steve Lucas made an impassioned plea to save his tie, which he said was a gift from his wife, versus Dave’s tie which he “… just bought last night.” Steve won, and his blue tie survived.) It was a fun display of technology, but is it really that important? How impressive would it have been if the “fail whale” had picked that moment to make an appearance?

I don’t usually spend a lot of time here on my blog talking about philosophical aspects of BI as I am personally more interested in technical issues and solving problems. But the apparent consensus as to the importance of social media bugs me. Continue reading “Social Media – I Don’t Get It, But Spammers Do”